I Teach Purpose-Driven Leadership That Transforms How We Think, Lead, and Live
Laoya Whitfield — Keynote Speaker, Coach, and Founder
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Hey, I'm LaToya Whitfield
I’m Latoya Whitfield , a keynote speaker, coach, and nonprofit founder of A Queenpreneur's Plan who teaches leadership, mindset, and purpose for the next generation of dreamers. I blend real-life lessons with intellect and storytelling that makes everyone in the room feel seen.
I don’t just speak at schools and conferences, I speak into people’s futures. My goal isn’t to motivate for a moment; it’s to help you think differently forever.
The quote that changed my life was, “It is never too late to be what you might have been.” I stopped settling for what could be and started becoming who I was always meant to be
I can't wait to transform the lives of our future generation
My M.A.P.S™ Signature Framework
These core principles guide everything I teach and every message I deliver. They're the foundation for transforming how we think, lead, and live.
Mindset
"Your brain becomes what you repeatedly believe." The right mindset allows you to rewire neural pathways, shaping your reality and unlocking your potential.
Attraction
"You don't chase what's aligned - you attract it through authenticity." By cultivating a clear vision, your mirror neurons help draw in the resources and opportunities essential for your purpose.
Purpose
"When you know your why, your brain knows the way." Purpose activates your dopamine and motivation centers, driving lasting transformation beyond just what you do.
Stewardship
True leadership involves responsibly managing your gifts and influence for others, engaging the prefrontal cortex for ethical decision-making. It's about impact beyond self, serving to uplift your community.
What's the Transformation?
When I speak, I don’t just inspire — I activate. I help students, educators, and leaders understand how their brains are wired for purpose, how mindset shifts reprogram possibility, and how self-leadership builds long-term confidence.
The transformation is both emotional and neurological:
Increased Confidence & Clarity
Unlock a deeper sense of self-assurance and a clear vision for your path forward.
Stronger Emotional Intelligence
Develop greater awareness and control over your emotions, fostering healthier interactions and decision-making.
Renewed Motivation & Direction
Ignite your inner drive with a defined sense of purpose that guides your actions and aspirations.
Purpose-Driven Leadership
Cultivate leadership skills rooted in authenticity and impact, leading with intention and leaving a lasting legacy.
Because when faith meets neuroscience, and mindset meets purpose — that’s where transformation truly begins.
Signature Talks
Each talk is designed to challenge thinking, inspire action, and create lasting transformation. Whether it's a classroom of seniors or an auditorium full of educators, I bring the same message: purpose is the strategy.
Unseen Until Popular
A powerful message on identity, visibility, and the cost of chasing applause. This talk helps students understand their worth beyond external validation.
The Power of Purpose
Discover how clarity and calling unlock confidence. Learn to identify your unique purpose and leverage it to create meaningful impact in your life and community.
The MAPS Method™ Experience
Mindset | Attraction | Purpose | Stewardship — the framework that builds legacy leaders. A comprehensive approach to developing authentic, purpose-driven leadership.
Hear From Those I've Empowered
Don't just take my word for it. See what students, educators, and organizations are saying about the transformative impact of my M.A.P.S. framework and speaking engagements.
Ready to Bring Transformation to Your Audience?
Partner with me to inspire a generation of purpose-driven leaders. Let's create an unforgettable experience tailored to your needs.
Who I Speak To
Universities & HBCUs
Student leadership programs, campus life events, and women's empowerment weeks that inspire the next generation of leaders.
High School Students (9–12)
Purpose, identity, and resilience sessions that prepare students for life after graduation with confidence and clarity.
Youth Organizations
Transformational talks for young adults learning to lead with authenticity and purpose in their communities.
Educators & Staff
Professional development workshops that help educators lead from purpose and avoid burnout while inspiring their students.
What Makes Me Different
I don't sugarcoat growth. I teach it with love and truth. Whether it's a classroom of seniors, a campus leadership team, or an auditorium full of educators, I bring authentic, transformational messages that create lasting change.

Ready to bring purpose, leadership, and mindset transformation to your students or staff?
Let's create an experience that transforms how your audience thinks, leads, and lives.